🎤 Marketing, Brands & Influencers in the Digital Sphere: A Legal and Creative Perspective
Our partner Pamela Hernandez led a tailored session for the Cervecería Nacional Dominicana marketing team, focusing on how to navigate influencer collaborations and digital campaigns from an intellectual property (IP) and legal perspective.
Pamela was joined by Maeno Gómez Casanova, a respected local influencer and marketing expert, who shared key insights from the creative and business side of brand partnerships.
Together, they offered a 360° outlook on how marketing teams can innovate while staying compliant.
✔️Top Do’s for Marketing Teams:
· Vet influencers beyond their follower count — check values and past collaborations.
· Define content scope and usage rights clearly.
· Safeguard your IP assets (trademarks, logos, etc.).
· Include reputation/image clauses in agreements.
· Set measurable KPIs and compliance standards.
❌ Common Don’ts to Avoid:
· Using music or images without verifying rights.
· Assuming digital equals legal freedom.
· Skipping contracts.
· Reposting influencer content without authorization.
· Ignoring ad disclosure requirements (#ad, copyrights, etc.).
· Assuming influencers own all the content they post.
Thanks to Cervecería and especially to Camila Rodriguez for the opportunity to lead this forward-thinking conversation. We are proud to continue connecting creativity with legal certainty.
