We are thrilled to highlight the incredible leadership of our own @pamyenihdez, who not only was part of the Project Team that helped shape the @intaglobal Leadership Meeting in New Orleans, but also moderated the session “Combating Counterfeits Offline: Success Stories Through a Multi-Stakeholder Approach”!
Pamela expertly guided a conversation with the following distinguished speakers, who are experts in the field:
-Virginia Cervieri, Senior Partner at Cervieri Monsuarez
– B. Colt, U.S. Customs and Border Protection
-Meriem Bourahla-Loudiyi, Director of Trademarks & Anti-Falsification at Servier
The session was a deep dive into best practices for tackling offline counterfeiting, with key takeaways including:
🔑Collaboration is Key: Monitoring, communication, and transparency are essential for effective collaboration with all stakeholders involved in the fight against offline counterfeits.
🔑Customs Seizures: Recodals and training are crucial for better outcomes in Customs seizures.
🔑Sustainability Matters: Sustainability should be factored into decisions about the destruction of counterfeit goods.
🔑Tech-Enabled Action: Technology is a must to make processes more efficient and to stay ahead of current counterfeit strategies.
🔑Brand and Business Impact: In today’s global environment, it’s vital to consider how anti-counterfeiting efforts impact the value of the brand and the business itself.
A big thank you to all the speakers for their valuable insights, and kudos to Pamela for organizing such an engaging session. We’re proud to be at the forefront of these important discussions!
